PROJECT:
BEATS BY DRE
CONCEPT_Evergreen content for
Beats by Dre social falls under 3 pillars.
Minimalism, Structure, and
"Lived-in Elegance."
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Agency: Laundry Service
PROJECT:
WAKE UP
MUSIC VIDEO
CONCEPT_Born out of the love for
his upbringing , Noah Urrea
(the US representative in pop group Now United) invites us to experience what it was like growing up in Orange County, CA.
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The music video has over 8.9 million concurrent views on Youtube and over 61k+ engagement.
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PROJECT:
J.CREW x
NEW BALANCE
CONCEPT_J.Crew collaborated with New Balance
to present two custom colorways for the 998s,
inspired by the landscapes of Crater Lake and Death Valley.
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Agency: Cycle Media
PROJECT:
FAT BRANDS
CONCEPT_Content Strategy and Creation for
Fat Brands's Fast Casual division.
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Brands include:
Fatburger, Hotdog on a Stick,
Johnny Rockets
and Roundtable Pizza.
PROJECT:
LINCOLN MOTORS
CONCEPT_Social Content
from the 2017 Lincoln 2017 Nautilus press release.
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Agency: Cycle Media.
PROJECT:
Acquiescence
CONCEPT_A dance film portraying
the internal duality of Heyoon's conflict
with her creative liberty as an artist.
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DIRECTOR: CALEB DIAZ
PHOTOGRAPHER: HAYLEY COSTEY
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