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PROJECT:
BEATS BY DRE

CONCEPT_Evergreen content for

Beats by Dre social falls under 3 pillars.

Minimalism, Structure, and

"Lived-in Elegance."

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Agency: Laundry Service

PROJECT:
WAKE UP
MUSIC VIDEO

CONCEPT_Born out of the love for

his upbringing , Noah Urrea 

(the US representative in pop group Now United) invites us to experience what it was like growing up in Orange County, CA.

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The music video has over 8.9 million concurrent views on Youtube  and over 61k+ engagement.

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WATCH THE FULL VIDEO HERE

PROJECT:
J.CREW x
NEW BALANCE

CONCEPT_J.Crew collaborated with New Balance

to present two custom colorways for the 998s,

inspired by the landscapes of Crater Lake and Death Valley.

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Agency: Cycle Media

PROJECT:
FAT BRANDS

CONCEPT_Content Strategy and Creation for

Fat Brands's Fast Casual division.

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Brands include:

Fatburger, Hotdog on a Stick,

Johnny Rockets

and Roundtable Pizza.

PROJECT:
LINCOLN MOTORS

CONCEPT_Social Content

from the 2017 Lincoln 2017 Nautilus press release.

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Agency: Cycle Media.

PROJECT:
Acquiescence

CONCEPT_A dance film portraying 

the internal duality of Heyoon's conflict

with her creative liberty as an artist.

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DIRECTOR: CALEB DIAZ

PHOTOGRAPHER: HAYLEY COSTEY

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WATCH THE FULL FILM HERE

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